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Wednesday, September 10th, 2008 - 7:25 am EDT

CEO insights and guide to VMworld

Posted by: Gary Phillips

VMworld 2008 is an essential event for any IT professional looking for the latest products and innovations in virtualization technology – and we are readily preparing to demonstrate what we’ve got.

As a result of increased adoption and further consolidation, the virtualization market has grown tremendously, increasing the spectrum of presenters and attendees alike. Based on this growth, I expect to see more value-add products, more new start-ups and technologies. In previous years, the attention has been on hypervisors. Now, I think the emphasis will be on tools and layered products that sit on top of the hypervisor, such as availability, management and monitoring tools.

Are you a VMworld Rookie? Here’s a tip – Past shows have left me feeling that a lot of vendors make grand claims regarding their products and services, but many are still very early in the development stage. Everyone uses similar buzzwords – business continuity, disaster recovery, high availability, management, etc. These are all fairly broad terms and vendors use some form or hybrid of each at their booths and in their presentations to lure you in to hear “the pitch.” Finding solution providers who have real customers, products, references, and established technology is a much more productive approach when attending the event.

When it comes down to it, a lot of past VMworld happenings involve the issue of hype vs. reality. The challenge for anyone who is going to walk the halls, talk to vendors, and attend sessions is the ability to validate what is reality vs. what is hype.

I’ll be attending several sessions at VMworld, but I am most eager to attend the session where VMware will announce their fault-tolerant technology. I think that will be a beneficial session to all event attendees. Our assumption at Marathon is that it will be something like a fault management or fault handling system –something on a similar level to what we do. But this is definitely an advantage for us – it helps to validate what we have been saying for 18 months. As the market leader in virtualization, VMware sees the same problem as Marathon – customers need and are requiring more protection for applications that get consolidated. Traditional failover environments aren’t sufficient for the higher value applications.

If you have any recommendations for VMworld sessions, please leave me a comment and let me know – I’m always open for suggestions. And if you have any questions or if you see me walking around, don’t hesitate to reach out - I’d love to connect with you.

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Fault Tolerant  Hypervisor  Marathon  Virtualization  VMware  VMworld 

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